The Lindex brand comes from Sweden, and was established in 1954. This season, they bring us a lingerie collection called Pool Party and a bright, classic swimwear line.

Timeless icons, saturated colors, floral prints, cool shorts and luxury touches like their animal print scarves and ethnic-style summery dresses.

This season, they collaborated with Karmen Kass on their summer campaign. Northern Europe is still their key market, though they aim to expand to the rest of the world very soon.