Fergie's debut scent will be "strong and empowering" but not "cutesy".
The Black Eyed Peas singer is releasing her debut fragrance Outspoken - developed with cosmetic firm Avon - in September and said the name was of prime importance as it had to reflect her attitude as well as being original.
Fergie - real name Stacey Ferguson - told WWD: "I didn't want to call it Duchess, or Glamorous, or Fergalicious, or something that I've already done.

"strong and empowering but not cutesy"

"I didn't want it to be so cutesy. I wanted it to be strong and empowering, something that represents me as a whole woman, a fearless woman.
"From my music to my wardrobe, my style is all about speaking up and making a statement. That's why my first-ever fragrance exudes independence. Outspoken definitely turns heads, but it also lets your true personality shine through."
The scent mixes notes of starfruit, tuberose, jasmine, and passion flower with base notes like black leather and smoky vetiver, and has already won over one person, Fergie's husband, actor Josh Duhamel.
He said: "I didn't like what she was wearing before, but I never told her. But this is good. It just works with my nose, I think."
Outspoken by Fergie will be launched in September in the US and sell at $28 a bottle.