Versace will launch Yellow Diamond, a new floral fragrance for women in the same series as Versace Crystal Noir (2004) and Versace Bright Crystal (2005). Yellow Diamond is reportedly transparent and sensual, and will be fronted by model Abbey Lee Kershaw.
Pure as sunlight, an extraordinary bright hue that radiates with a fiery intensity, sparkling the way that only a diamond can.
Yellow Diamond features notes of citron, pear sorbet, bergamot, neroli, orange blossom, freesia, mimosa, nymphea, amber, palo santo wood and musk.
Versace Yellow Diamond will be available in 50 and 90 ml Eau de Toilette.
Donatella Versace suggests an avant-garde look for spring summer 2011, with lots of long and short symmetrical cuts and geometric prints inspired by the brand's iconic 'Greek key' look. A sensual, feminine touch is added by revealing necklines, some of which leave bare the shoulders, back or waist.
The designs in this new line are dyed in traditional colors like white, black and red, as well as more striking shades such as turquoise.
Australian model Abbey Lee Kershaw wears Versace's newest designs, accompanied by Malthe Lund Madsen and Victor Nylander. The photography is the work of Mario Testino.
The campaign photography is the work of Mario Testino, who together with Donatella Versace decided to create a black and white campaign. It's a metaphor for the new direction Donatella is taking, abandoning saturated colors and pastels in favor of a more subtle, minimalist collection.
She brings us geometric cuts and asymmetric lines, and experiments with the length of garments. For men, the image evokes a biker look and futuristic details.
That's why Versace are launching their Unique phone, created in collaboration with ModeLabs Group (LG). It has all the features you need, including a touch screen and loads of multimedia apps.
It goes on sale this June. It was made of ceramic, 18-carat gold and stainless steel. The back is made of leather engraved with the brand logo. The piece is a true jewel.
The glass is sapphire, and they say that it's the biggest glass they've ever made. The phone features 3G, software for your email, a media player, a 5 megapixel camera and an mp3 player.
