Versace: Fall Winter 2010-11 Campaign

Versace present the making of their Fall 2010-11 campaign. It's the perfect excuse to take a look at their campaign photos and to explore the new line. Their muses this season are Anna Selezneva, Valerija Kelava, Marcel Castenmiller and Tomek Szczukiecki...

The campaign photography is the work of Mario Testino, who together with Donatella Versace decided to create a black and white campaign. It's a metaphor for the new direction Donatella is taking, abandoning saturated colors and pastels in favor of a more subtle, minimalist collection.

She brings us geometric cuts and asymmetric lines, and experiments with the length of garments. For men, the image evokes a biker look and futuristic details.