Prada has added two new limited edition fragrances to its popular Ephemeral Infusion Collection, including the first men's eau de toilette in the series. Infusion de Tubéreuse and Infusion de Vétiver are both unexpected interpretations of classic scents - delicate Tuberose from India for women and woody Vetiver for men. Notes of blood orange from Italy and bitter orange tree leaves infuse the floral essence of Infusion de Tubéreuse, giving it a casual, sunny feel that is ideal for spring days or summer nights. Jazzy packaging inspired by the Prada fashion archives and a new ad campaign featuring Lara Stone are not a bad way to jump-start the collection either.
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Prada is releasing a new variation of it`s hit fragrance Prada Infusion D'iris initially introduced in 2007. This spring, a flanker is available in a lighter concentration, in eau de toilette. The perfume is meant to evoke "the fresh scent of crumpled linen bed sheets and naked skin." The scent was designed by the same perfumer as for the original composition, Daniela Andrier of Givaudan.
The brand is also taking this opportunity to renew its advertising imagery as the new twist will be fronted by model Lara Stone.
The brand is also taking this opportunity to renew its advertising imagery as the new twist will be fronted by model Lara Stone.
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